Panama City Beach, Fla. (March 20, 2007) – There’s more to Spring Break than sun and sand for students in Panama City Beach, Fla. The top beach destination hosts such national sponsors this year as Neutrogena, the U.S. Army, Geico and Gillette to provide free events, contests and product giveaways. Additionally, live beachfront concerts featuring top bands promise to make 2007 College Spring Break the best year yet.

Corporate sponsors hope to capture the attention of the estimated 250,000 – 300,000 college spring breakers flocking to Panama City Beach during the six-week period that runs from early March to mid April. The destination has been a favorite spot for college students since the 1950s.

“Award-winning beaches and first-rate parks, restaurants and accommodations make Panama City Beach a natural draw during spring break,” says Bob Warren, president and CEO of the Panama City Beach Convention & Visitors Bureau. “Corporate sponsors see us as the perfect destination for mass-market research and promotions.”

This year in Panama City Beach, college students find a beachside oasis at the Neutrogena One Less Stress indoor pavilion. Panama City Beach marks this promotion’s official unveiling as part of a national campaign. Relax in cool comfort with Zen pools, fountains, aromatherapy candles and soothing music. Linen hammocks and palm trees are part of the décor. Here, spring breakers audition for the One Less Stress reality TV show. They also get complimentary massages and sample the latest Neutrogena beauty products at individual cleansing stations equipped with working sinks, mirrors and fresh disposable hand towels.

Spring Breakers seeking more than a suntan find challenging interactive displays at The U.S. Army tent located on the beach. Make your way through the U.S. Army Adventure Challenge obstacle course, featuring zip lines, climbing wall and other elements used in Army training camps. The Army Sports Zone is designed to test athletic ability with football, mechanical bull riding and other challenges. Army-sponsored athletes, such as National Hot Rod Association superstars Tony Schumacher, Antron Brown and Angelle Sampey, will be available to sign autographs. Featured giveaways include Army Spring Break 2007 Panama City Beach tee shirts, Army beach towels and beach bags.

Spring breakers eager to sample the latest computer games can stop by the Geico Gamer Zone. In these massive, 40-by-40-foot tents, students try out Xbox 360 games, check their email and visit a Geico microsite starring the caveman from the insurance giant’s popular television ads. The microsite provides a segue to the next set of caveman ads due out in the fall. Via this site, spring breakers are invited to caveman’s party. They can wander through his ultra cool living room, kitchen and bedroom; listen to songs on his iPod; see what’s on his flat-screen television; read his blog, and more. Real-life brand ambassadors give away sun visors, tee shirts and other goodies.

At the Techknowoverload (TKO) Tour, spring breakers check out the latest tech gear and gadgets, while registering in the Ultimate Dorm Room for a chance to win $10,000 worth of tech products. Enjoy movies in digital surround sound from inside the fully soundproofed Home Theater Pavilion, or test out the latest video games and computer systems inside the Gaming Lounge. Items begging to be played with at TKO Tour pavilions are from Gibson Guitars, Earthlink, SIRIUS Satellite Radio, Audiovox, XtremeMac, Mitsubishi and more.

Major resorts also celebrate spring break with exclusive entertainment offerings for hotel guests. A classic Spring Break hotspot, the Holiday Inn Sunspree Resort is the place to be for the perfect girlfriend getaway during Gillette’s Venus Beach 2007. The weeklong event features a full lineup of activities designed to relax and refresh after a day of sun and sand. The Sunset Spa provides free makeovers by professional stylists, while rejuvenation lounges offer style and beauty tips right on the beach. From the Holiday Inn SunSpree’s pool deck, the official Venus Beach DJ spins the latest dance tracks. Students can also cool off in the Venus Breeze Surf Shack Internet Café, take keepsake photos with friends and enter the daily Gillette Venus Legs of a Goddess contest. Prizes include iPods, stylish beach gear and more.

The oceanfront Sandpiper Beacon Beach Resort also plays host to national sponsors offering cool events and hot giveaways throughout Spring Break 2007. The National Guard Mobile Event Team puts athletes to the test with beachside fitness challenges. Fashionistas strut their stuff down the runway as part of the Classmate USA Model Search. Metro NightClubs presents two celebrities from MTV’s™ Real World™/Road Rules Challenge™ reality series the Gauntlet II. The Ujena Swimwear competition offers one lucky winner a chance to qualify for a $250,000 modeling contract. The Sandpiper features live performances by such national artists as The Wailers from Bob Marley fame and DJ Scribble. Also participating as sponsors are Stuff Magazine, Corona Extra, Red Bull, Classmate USA, Australian Gold, One Model Place and more.

Other Spring Break 2007 sponsors include Jack Link’s Beef Jerky and Anheuser-Busch’s ‘180’ line of energy drinks, designed to refuel and replenish with six refreshing flavors. The U.S. Navy tent features jousting matches and a boxing ring. Greyhound invites visitors to play games, win prizes and cool off, as they walk through its air-conditioned igloo on the beach. In addition, RepNation, the country’s largest consumer-powered media network, combs the beach for college students who want to participate in campaigns for some of the nation’s leading brands, from Microsoft to Victoria’s Secret. Other brands providing product giveaways include Secret Scent Expressions™ and Banana Boat Sport® Celebrating the Sun™.

Additionally, popular Panama City Beach venues and resorts offer beachside rides, concerts and events throughout Spring Break 2007. Students enjoy thrills and spills on a mega slide in front of Sharky’s Seafood Restaurant. For more good times, live performances feature approximately 20 national and regional entertainers. Lil’ Jon & The BME Click kicked off Spring Break with a performance at Boardwalk Beach Resort. Other venues feature entertainers that include Ying Yang Twins, Natalie Stovall, Chamillionaire and more. For concert times and dates, visit the online schedule of events at http://www.pcb07.com.

Panama City Beach offers spring breakers the opportunity to enjoy beaches, seaside restaurants, theme parks, thrill rides and dance clubs. The Northwest Florida destination boasts 27 miles of sugar-white sand edging the clear, emerald-green waters of the Gulf of Mexico and St. Andrews Bay. Panama City Beach was recognized as one of America’s most Beautiful Beaches by Condé Nast Traveler, 2006. The destination also ranks as a top U.S. beach destination withUSA Today, The Travel Channel, Southern Living, Dr. Beach and the Clean Beaches Council. For information, call 1-800-PCBEACH (850-233-5070) or visit http://www.thebeachloversbeach.com or http://www.pcb07.com, the destination’s official Spring Break Web site.