Panama City Beach, Fla. (Oct. 30, 2006) – Step into a winter wonderland of unique gifts, tasty treats and delights of the season during the 18th Annual Holly Fair, Nov. 10 – 12, in Panama City Beach, Fla.

One of the Gulf Coast’s largest holiday events, the 18th Annual Holly Fair brings more than 65 merchants to The Boardwalk Beach Resort Conference Center for three days of holiday celebration. Get into the spirit with this year’s theme, “Santa and the City,” while shopping among a dazzling array of gifts and specialty items from all over the United States, including boutique apparel, holiday decorations, jewelry, home décor and children’s clothing. Hot apple cider, freshly baked Christmas cookies and other scrumptious treats fill the air with the sweet scents of the season, while local choirs, dance groups and musical ensembles provide plenty of holiday cheer.

The Holly Fair general admission hours are:

Fri., Nov. 10: 10:30 a.m. - 6:00 p.m.
Sat., Nov. 11: 9:00 a.m. - 6:00 p.m.
Sun., Nov. 12: 11:00 a.m. - 5:00 p.m.

Holly Fair is hosted by the Junior Service League. General admission is $5.00 for adults, with proceeds benefiting Bay County community projects, grants and educational programs. More than $100,000 will go directly to fund the Happy Hanger program and Child Service Center that clothes needy children in the area. For more information, please contact the Panama City Beach Convention & Visitors Bureau at 800-PCBEACH or the Junior Service League at (850) 785-7870, or visit www.visitpanamacitybeach.com or www.jslpanamacity.org.

About Panama City Beach
Panama City Beach boasts 27 miles of silky, white-sand beaches bordering the clear, emerald-green waters of the Gulf of Mexico and St. Andrews Bay. The Northwest Florida destination was cited as one of America’s Most Beautiful Beaches by Condé Nast Traveler, 2006. Additional recognition as a top beach destination comes from The Travel Channel, USA Today, Southern Living, Dr. Beach and the Clean Beaches Council. Family attractions, championship golf courses, sporting events, delectable dining, predictably sunny weather and a vast number of recreational activities draw visitors to this seaside destination annually. For more information, call 1-800-PCBEACH (850-233-5070) or visit www.visitpanamacitybeach.com.